I was super impressed by the brilliant PR idea of the Black and Blue dress. You know the one I am talking about. It took the world by fire on FB and my entire office and many of our students were talking about it for days. In fact, I am sure my student advisors could have had their own podcast the way they debated the issue.
Amazing PR, right!?
Well take a look at this – the Salvation Army takes a very timely issue to the next level, bringing an awareness that may stun most with its sad, but true statistics.
Again, sad message, but great PR.