Feel Good Media

I remember hearing about these types of stories during religious devotionals or inspirational presentations. It seems that certain types of stories aren’t heard all that much, but should be. You know what kind of stories I am talking about, right? The stories that make you feel good, want to do better and make you cry type of stories. Surrounded by media that is so quick to speculate and criticize, stories like this seem to go unnoticed. I was shocked and happy to learn that there are some media groups that cater inspirational messages as part of their marketing campaigns. This post goes out to the Liberty Mutual Responsibility Project. I am including a link to one truly inspirational story that is used to capture one aspect of responsibility. You may have heard or seen it before: http://www.responsibilityproject.com/films/player/the-home-run/.

Great PR Liberty Mutual.