Edward (Ted) Pease, one of my former Journalism/Communications professors at Utah State University posts a daily thought taken from writers, journalists and other inspiring people from around the world. These quotes, though inspirational, are some things that all PR practitioners should be aware of.
1. Lindsey’s interpretation for PR people: Don’t spin it so much that it turns into a fib. “”You get the truth by not working an hour or a day on something. It takes a long time. There’s a tradition in newspapers of digging into things. It’s a part of their culture. It’s a part of their belief in what we call accountability reporting–really making every power center accountable for what they’re doing. I think that’s going to live on.”
–Bob Woodward, journalist and author, 2008
2. Lindsey’s interpretation for PR people: Plan long-term goals, or else you become one of those PR people who only talk about the latest findings on MSN. “Great minds discuss ideas. Average minds discuss events. Small minds discuss people.”
–Admiral Hyman Rickover (1900-1986), “Father of the Nuclear Navy”
(Thanks to alert WORDster Carol Wiebe)
3. Lindsey’s interpretation for PR people: If you want to make an impact, want it to last more than one day, keep the buzz building, put some thought into your campaign. “Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.”
—Martin Luther King Jr. (1929-1968), civil rights leader