The important role of PR

The current economic crunch has enlightened me about which jobs are the most important to a company. I understand that companies determine what is best for their business and only write this post as a means to ‘brainstorm’ why PR could actually benefit a company especially during economic uncertainty.

I have pulled several articles from all over the web stressing the importance of PR.

Ezine articles: The Important Role of Public Relations

“Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding,” stated Susan Jan in the Ezine article.

Why is it important to establish and improve outward communication to customers and even potential customers? I am reminded of a phrase from hit series FRIENDS, when Phoebe says, “If you don’t look good, we don’t look good.” In a world that is fixated on image and identity, it is no wonder that businesses want to look good. That is what PR professionals contribute. PR professionals create possibilities for your company to take an active role and help you improve communication for your business, product, practice, self, etc.

It is important to understand that ‘taking an active role’ isn’t just reputation management, it is about actually creating relationships between businesses and the constituents or other organizations it serves. That is the key to building thriving businesses.

Remember the phrase, “It is all about who you know?” That is another very key aspect to growing a business. Networking and creating forums of discussion help businesses get a leg-up in the business world. Think of all the possibilities you could have for your business if you just knew so and so.

Here are couple more articles discussing the importance of PR.

Ezne Article: Why PR is so vitally important

Brand Managing: PR and Brand Management

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